Since 1941, Kleinfeld in Brooklyn’s Bay Ridge neighborhood was a fixture for hip, stylish, and wealthy brides-to-be. In 2005, Mara Urshel and Ronald Rothstein moved their bridal salon to a larger Manhattan location. Two years later, the owners said “I do” to a proposal from TLC to create a reality show built around Kleinfeld shoppers finding the perfect wedding gown with the assistance of the store’s consultants and fitters. A hit show was born…now here’s the untold truth of Say Yes to the Dress.

Jiwon Yang

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